Ora Group Shares MD, Obiora Shorinwa’s Recent Trip to the South African Gala


Being able to attend an award ceremony event and gala is always a pleasure and humbling to be a part of. Being able to attend events all around and internationally is also one of the most amazing opportunities in the business world. Recently, Managing Director of Ora Group attended an event in South Africa, a South African Gala. The South African Gala is known as an event that recognizes the on-going and productive journey of successful and outstanding achievements of striving individuals. It’s an event that shows the progress and accomplishments of businessmen and women in this fast paced industry. It also makes sure to point out what they are doing to thrive in the field of business.  


“One of the best aspects of attending business events and prestigious galas such as there are that I am to meet great, like-minded individuals. There are so many successful people out there, and everyone is there to be supportive, as well as share advice,” says Obiora Shorinwa, Managing Director of Ora Group. The environment becomes a type of social network meeting. “You’re able to meet and exchange business talk, make new relationships, build your professional status through friendly conversations. I’ve met some new and wonderful individuals at the South African Gala and I’ve been able to talk about Ora Group to extend the name internationally as well, which was great,” says Obiora Shorinwa of Ora Group. These events are perfect being an all around good time and essential tool for all the individuals in the business world.


In addition to being a memorable event overseas, and a networking opportunity it also becomes an educational experience. “I’ve also was able to speak to new entrepreneurs and speak to them about getting further in the field, it’s always refreshing to be able to offer advice to the younger generation,” says Obiora Shorinwa of Ora Group. All things apart, the atmosphere was filled with the smell of success. It was a moment to be in, and it was presented thoroughly and eloquently by great speakers and entertainment.

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Ora Group Shares Business/Life Lessons from The Fast and Furious Franchise


Recently the newest movie from the Fast and Furious franchise came out. No spoilers of course, but it’s great. It’s packed with action and a great storyline as always. These movies never fail to deliver and always come through for their audience. “Who doesn’t enjoy Fast and Furious movies? I think it’s every person’s favorite whether they love cars or not. The story and characters are what keep us all interested as well,” mentions Obiora Shorinwa, Managing Director of Ora Group. We’ve also noticed that the Fast and Furious movies always aim to make sure goals are being achieved. The hustle and motivation the characters have, and their passion is what gets them to accomplish what they need to.


This type of mentality and hustle is what we aim for at Ora Group. There are various relationships and lessons to be obtained by individuals that are go-getters and want to achieve their dreams in life. “The Fast and Furious movies is a great example to show the type of mindset these individuals need and how we can relate them to the business world or with entrepreneurs to make sure valuable career lessons are understood,” says Obiora Shorinwa of Ora Group.


  1. Group Work/Teamwork. In the first Fast and Furious, we see a glimpse of Dominic and his sister, Mia. An unbreakable bond of teamwork and family. This only gets better as Brian joins in and sees how much they appreciate each other and work together. In doing so this lesson portrays that no matter what, as a company, the goal is the same: to do great things. Individuals may have their own pursuits in mind, however as a whole, we want everyone to work together and reach a common goal.
  2. Passion. Passion is a huge part in these movies. The reason why these characters do what they do is because of their passion for racing and family. They ultimately love the common goal and how much a unit they have because they achieve everything together. “No one gets left behind and this type of lesson is very valuable for those who need to understand what is takes to get what you want but not drag anyone you care about down along the way,” mentions Obiora Shorinwa of Ora Group.
  3. Leadership. Individuals in business should automatically have a leadership quality. When it comes to making decisions or when it comes to taking risks, leadership is essential to move forward. In the Fast and Furious, Dominic the essential leader and his well thought out plans are what get them going to reach the end. “His character is mixed with faith, trust and ability make him the leader type. Similarly,  business leaders should also try to incorporate these qualities in their offices and towards their workers. Dominic also knows what an individual can do and what they can’t, based off this all his plans run efficiently,” says Obiora Shorinwa of Ora Group.
  4. Win. Lastly, winning the biggest part of any goal or route you take. But it’s well thought out. Yes, complications will arise and probably compromise your plans but don’t ever stop looking at the bigger picture and overall dream. This is probably the biggest lesson entrepreneurs and business individuals can learn from these movies. Brian and Dominic, characters in the movies, never stop winning. That’s the type of attitude we need in the business world as well.
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Ora Group Discusses The Importance of a Sports-Minded Mentality for Graduates

For athletes, being able to maximize their abilities and skill takes an immense amount of motivation and resilience in order to reach their goals and break their personal bests. Many times regular folks who have a hard time gaining motivation, stop trying to accomplish things because they find it hard to overcome obstacles. For example, when a basketball athlete tries to improve his/her 3-point shots, they work extremely hard to make sure those shots are as good as perfect. So when they’re in an actual game and their team needs extra points, they can come in clutch. Steph Curry wouldn’t be Steph Curry if he wasn’t behind closed doors practicing all the time! This is why athletes such as him are very successful. However, if athletes give up because they can’t seem to make their 3-points during practice, they won’t go further. That mindset or fear will stop them. That’s when you need confidence the most. Ora Group believes that the key to success for graduates is confidence and knowing that hard work sets them up for any goal.


Similarly, just like an athlete’s mentality to overcome any challenge and gain results, that’s the mindset graduates need to be able to overcome their fears and reach their goals. “Everyone has passion and purpose in life. As a fresh graduate, you may have an idea of where you want to go and don’t know how to implement your skills. But the important mindset to have is confidence. With confidence, drive and resilience anything is possible and it’ll set a great impression for any interview or company superior you meet. Any goal can be accomplished,” mentions Obi Shorinwa, Managing Director of Ora Group. It’s a given that if an individual/recent graduate has the drive to be successful they already triggered their athlete’s mentality.


Ora Group strongly encourages new graduates to maintain a strong sense of motivation and purpose. “The ability to establish this foundation in one’s mind is what makes desires and determination stronger,” mentions Obi Shorinwa of Ora Group. To be the best competitor out there in the job world, confidence combined with drive is everything. It ensures that you maximize your ability towards any goal. This type of mindset will impact anything you do and influence everything around you. It’s great to be aware of because not many people are aware that they are capable of great things. Being able to work hard, practice, improve your skills, have confidence establishes a purpose and that’s what sets apart competitive minded individuals apart.

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Ora Group Reviews 3 Things Great Leaders Do Everyday

Ora Group prides itself on going the extra mile to ensure customer satisfaction. We have a high success rate and our personal touch sets us apart from the competition. We make sure that we are leaders in our business. “Our ability to listen, identify and execute exactly what the customer wants is an additional trait that puts us at the top of our industry,” says Obi Shorinwa, Director of Ora Group. We also make sure we are implementing leadership qualities through the workplace environment. So what exactly do great leaders do everyday and how do they make the workplace better or more productive? To shape a successful workplace environment, Ora Group believes that a company leader should utilize positive tools to help their representatives each and everyday. As a result, the workers become engaged, productive, and more than able to do daily tasks very efficiently.

Here are 3 ways to improve or become the leader your business partners will look up to:

  1. Praise your workers often. The best leaders make an effort you openly praise a worker for their job well done. For example, The Gallup Organization surveyed more than 4 million workers and they concluded that individuals who receive regular recognition from company leaders showed an increase in individual productivity. As well as, received higher loyalty and satisfaction scores from customers.
  2. Communicate with your workers by laying out tasks. Most times an individual at work might not know what the specific daily tasks are, they end up falling behind in the crowd. But a great leader notices this, and guides them, explains their task, or lays it out for them to follow along. This makes sure everyone on the team is doing their part and are on the same page.
  3. Develop a positive workplace environment. Frequent motivation and positivity in the workplace are known to boost performance. “Great company leaders ensure that talent is growing and the right motivation is being portrayed for representatives to reach their highest potential,” says Obi Shorinwa, Director of Ora Group.

These key component that great leaders practice everyday helps them understand what the team and workers needs. Being aware of everyone’s strengths and talents make the workplace productive, creative, motivated, and influential. After all, Ronald Reagan said, “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” 


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Ora Group Explain the Habits that Every Entrepreneur should Embrace.

Ora Group Explain the Habits that Every Entrepreneur should Embrace.

There are undoubtedly many different pathways to success for today’s new entrepreneurs, but some similarities exist along all routes. In order to be successful, productivity is key. In addition to this, a long-term vision, hard work and focus are key concepts that any wealthy individual, CEO or leading industry leader will describe as being mandatory. As a variety of new competitors emerge in the economy of the 21st century, it is important to learn from those who have been successful. Here, Ora Group look at the key habits of successful and wealthy entrepreneurs, many of which overlap with strategies the company has already employed.

Perhaps the most common self-reported attribute among the truly successful relates to the amount of information and news absorbed each day. Obiora Shorinwa, Director of Ora Group, explained why he makes sure to spend at least 30 minutes each day reading. “There is an entire industry out there that is constantly in flux, adopting new ideas and finding out about strategies that do not work. I want to be aware of this so that I can save my firm time and investment from making bad decisions”, he reported. Whether it is industry analysis or a broader absorption of information, the common denominator among successful individuals is a desire to learn more.

Networking is another valuable component that many successful entrepreneurs admit to doing. Even well-established marketing brands like Ora Group understand that there is a need to maintain relationships while building new ones constantly. Obiora Shorinwa and others spend at least five hours each month networking with new and old connections alike, helping to keep people aware of the brand and ensuring that new pathways to prosperity are kept open.

Another commonly-reported habit of successful people revolves around when the day begins. Most workaholics sleep less than the average person – this is almost required when starting a brand from scratch – but it is the productivity before work that makes or breaks the likelihood of success. By getting up three hours before work – whether that be to read, exercise or handle personal matters – the mind and body both will be ready to get into full-swing once the work day begins. Nearly half of all wealthy individuals report doing this, as opposed to only three percent of the working poor.

Ora Group and many other marketing firms are following the habits and tendencies of the world’s most successful people, in order to provide more prosperity for their brands and themselves. As more marketing firms realize these habits help individuals to be more productive, more are destined to embrace these strategies in order to be equally successful.

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Ora Group on Learning from Your Mistakes

Ora Group on Learning from Your Mistakes

The biggest lesson you can learn from your mistakes is not to make the same mistakes more than once. Ora Group knows that making mistakes is human and that we all make them. However, the key is to learn from them and to try never to make the same ones more than once.

According to the managing director, Obi Shorinwa of Ora Group, “We are ‘Limitless’ because we believe success knows no bounds. In order to reach the top of any profession, of any industry, you need to be an innovator.” And, of course, being an innovator means you need to step out and take risks from time to time.

Some of these ‘risks’ a business is willing to take can be a colossal failure such as when Coke tried to reinvent itself when trying to compete with Pepsi for a sweeter tasting cola. Immediately after launching their ‘New Coke’ the company realized its loyal customers wanted the original recipe back. Within just a quarter of a year ‘Coke Classic’ made its re-entry onto the scene and the company has never tried to alter their time-honoured recipe again. Yes, they may try new ideas from time to time but they learned from that one huge mistake and never repeated it again.

“It is good to try new ideas from time to time because this is what growth is all about. A company that is happy with the status quo will simply stagnate and begin losing ground at some point,” Ora Group’s director, Obi Shorinwa contends. “The most successful entrepreneurs built their empires on ideas but that doesn’t mean they didn’t fail from time to time along the way. It simply means they quickly realized where they went wrong and vowed never to make that same mistake again.”

If you look at any of the world’s largest corporations from McDonald’s to Microsoft, you will see that each and every one made huge mistakes along the way. From McDonald’s $100 million USD Arch Deluxe mistake to Microsoft Bob’s ultimate demise, two of the world’s most profitable companies made gigantic mistakes. What you should take away from this is that neither company repeated those mistakes, or anything close to them, again. They continue to stay at the top of high-profit global enterprises.

Ora Group knows that mistakes are bound to happen. What they also know is that you can choose to learn from them or to continue making the same mistakes over and over again. The company that is willing to make mistakes as part of the growing process is the company that will rise to new heights – but only if they also learn never to make the same one twice.

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Ora Group Review Why Sport and Business Go Hand In Hand

Ora Group Review Why Sport and Business Go Hand In Hand

Sport is something that unites communities, brings people together and helps us all view a healthy way of life as an important thing. When it comes to physical well-being, sport at an international, competitive level is something we all can see as giving us aspirational goals, but actually, sport also helps shape us mentally for the challenges that we face in life, for example in business. Here, managing director Obiora Shorinwa of New Jersey-based marketing specialists, Ora Group review why sport is a great thing for preparing people for a life in business.

Sport is something that many people do just for fun, as a way of keeping fit and expending some of their excess energy. However, sport can actually mean a lot more than that. It can be a way to exercise your competitive drive and win at something. In sport, this is down to being the best or investing the most time in what you are training to do, and this can actually be the same in work. Companies like  Ora Group, that put a lot of time and effort into their marketing, like and go head to head with other similar companies tend to be the ones who come out on top.

“In sport, people do whatever they can within the rules to win, and I believe that business is no different,” said Obiora Shorinwa, Managing Director of Ora Group.  “People who want success tend to need to put in a lot of effort and go the extra mile, whether it is in a sport or in business. Children who are brought up with sport as a significant part of their lives tend to thrive in business in later life because they have a built-in understanding of fairness, competition, and what it actually feels like to win. This helps them a huge amount when they later try and forge careers for themselves. As entrepreneurs, there is a lot people can do, but being from a background where healthy, fair competition is encouraged like sport they can do so much more.”

Ora Group really believes that sporting events like the World Cup or the Olympics, for example, can help get more kids into sport, which will help shape our next generation of business leaders.

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Ora Global Share Advice On Building A Dream Team

Ora Global Share Advice On Building A Dream Team

In managing director Obiora Shorinwa’s years of being in the direct marketing industry, he has learned that success is impossible without a solid team backing you. Ora Global are a robust and united team of marketing experts, who pull together to develop and drive the success of the company, by achieving outstanding results. Here are several ways you can build your dream team, too.

Preempt early on, how they will make a valuable difference to your company

Upon first working with new starters who you have brought onboard your team, you should make a conscious effort to preempt how you expect them to make a difference to your business, and how valuable they are to your organization. Professionals who feel that they are valued and can contribute their own ideas to carve the success of the company will motivate them to go above and beyond. Managing director Obiora Shorinwa of Ora Global says, “I always make an effort to actively listen to their suggestions and ideas, as this allows them the time to innovate and increases their excitement and enthusiasm towards their role. And this kind of attitude is contagious when working amongst a group of people, the entire team can be influenced by one happy soul as quickly as on negative one, so I do everything I can to avoid any negativity amongst my team.”

Build an honest connection with every team member

During the recruiting process and building your dream team, you must be able to connect with everybody on a personal level, there must be a mutual respect between you, the CEO, and each individual, in order for them to share your passion for the company. In the interview process, you should ask some informal ice breaking questions, maybe about their hobbies or where they traveled from that day. Also, you should pay close attention to the interests section on their resume and application form, this way you can select a topic where you might share common ground. Obiora Shorinwa of Ora Global recommends regular bonding activities to get to know team members better, “I will always invite new starts to dinner with myself, as this is an excellent way to build a relationship with them, ask them questions and get to know them better on a personal level. This is the perfect time to find out what interests and hobbies we share and build the foundations for a long and fruitful partnership, built on trust and passion for the goals of the company and their career.”

Talk genuinely about your passion

Without question, the most effective way to build a dream team who support the goals of the company and develop people to become the best in their field is to show them how genuinely passionate you are about your company. By having these conversations early on, and regularly, with your team proves your sincerity, which goes a long way, advises Ora Global.


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Managing director Obi Shorinwa of Ora Group practices setting goals and challenges in both his personal life and his career. Here

Ora Group Review The Value in Setting Personal Challenges

The window for setting yourself personal challenges never actually closes because any time is the right time to conjure up new aspirations and strive towards improvement. Managing director Obi Shorinwa of Ora Group practices setting goals and challenges in both his personal life and his career. Here, Obi Shorinwa of Ora Group explains why setting these challenges are valuable and he shares with us his most effective strategies for making it a simple process.


By setting yourself mini challenges that offer a reward for yourself afterward, you will drive your competitive side and your increase your desire to succeed. In turn, you will experience a sense of fulfillment and achievement, the feeling of winning and achievement.

No Expectations

Set yourself the challenge to remove all expectations for a while, both in work and your personal life. By suspending judgment in a given moment, you open your mind to entirely new possibilities and are less likely to become disappointed or discouraged when you don’t receive the outcome you would normally expect, as well as welcoming new possibilities.

An Hour A Day – Your Way

Designate an hour to yourself every day, and do something you enjoy. This may seem unrealistic for those who feel that they have no time in the day to spare or they are too tired by the end of the day. The truth is everybody has the same amount of time every day, but not everybody has the same priorities. Just by setting yourself this challenge, you will gain an hour every day. You could wake up an hour early, or use your lunch break more productively. You just need to be strict with yourself and stick to the challenge. What would you do if you had just an hour to yourself every day?

Obi Shorinwa of Ora Group believes that everyone should have the challenge to help them feel alive. A challenge is different from stress because you feel more in control and have a goal to work towards. And in return, it’s one of the things that helps you to deal with your stress in other areas of life. As well as this, “It Is important to set yourself goals and challenges that will increase your performance and bring out your competitive edge, as this will give you more desire and hunger to accomplish more” explains Obi Shorinwa of Ora Group.


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Ora Global Offer Growth Tips For Small Businesses

Ora Group Offer Growth Tips For Small Businesses

Growing a sustainable business comes down to whether or not you can satisfy customers and make them feel valued when they interact with your company. Attracting customers the first time is the easy part. Winning them over as your loyal customers, so they don’t think of going anywhere else is the sustainability factor. Managing director Obi Shorinwa of Ora Group understands just how important it is to stay customer focused when growing your business and he looks at ways in which business owners can ensure prosperous growth for their company.


First of all, if your business has customers contacting you with queries and questions about your service, or if you have a front of house person who acts as the face of your business, be it face to face or over the telephone, you must sell excellent customer service and leave a positive impression. Ora Group understands that your customers will come back time and time again if they come to like and trust you based on those interactions with your business. As a business owner, you have the opportunity to train your staff to go not the whole extra mile and provide a second to none customer service experience.

Secondly, studies have said that entrepreneurs are usually motivated by freedom and creativity when starting their business venture, and just like Ora Group, business owners will set out with a purpose in mind, this pushes them to work their business around this very idea. You may want your business to provide a high-end service, so you consistently monitor and find ways to improve your business’s appearance. Or maybe you are determined to run a business which promotes and sells fun and creativity, so you make every business decision end with the fun factor, either way, you should always keep your purpose in mind as this will avoid falling off track and forgetting what your soul intentions were when you began your enterprise. “This way you will avoid losing your passion and you will continue to grow your business as a happy and excited entrepreneur,” says managing director Obi Shorinwa of Ora Group.

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