Ora Group Review ‘Learn or Die’

Ora Group - Learn or Die

Ora Group Review ‘Learn or Die’

Business can be one long learning curve. Even highly experienced entrepreneurs can be confronted with  new situations, or have to find new ways of doing things. That’s why it’s vital to learn from both our triumphs and our mistakes. By understanding the science that lies behind effective learning, we can make better decisions when confronted with the new or the unexpected. Here, Ora Group review the book ‘Learn Or Die: Using Science To Build A Leading-Edge Learning Organisation’, by Edward D. Hess (published by Columbia University Press).

“I’m always fascinated by the synergy between science and business, and that’s why I found this book such a great read”, said Obi Shorinwa, director of Ora Group. “The book has a clear message for entrepreneurs in its title, learn to adapt or be left for dead by competitors. The world of business is changing every day, so this warning is more important than ever.”

There are many factors that are transforming the business landscape. Technological innovations are at the forefront of this. Consumers love to use the latest technology, so if your business isn’t using it, then you could be left behind by business rivals who are. Increased globalisation is also creating the need for businesses to both learn and evolve. When confronted by competitors from other nations who have a different way of doing things, do we retreat into our shells and carry on as before, or try to learn from what they’re doing, and improve the way that we operate?

The author also looks at the way that science can help us understand how and why we learn. To do this he uses neuroscience, behavioural analysis, psychology, and the results of academic research. He takes leading companies such as UPS as examples, and shows how they’ve created an atmosphere of learning and innovation. Creating such an atmosphere is a primary goal for any business. Entrepreneurs and workers should always be seeking continual improvement, and looking for ways to make the service they offer better and more effective.

“This book shows us the scientific proof that humans tend to use reflexive or lazy thinking, that affirms what they already believe to be true, rather than seeking out new solutions”, said Obi Shorinwa. “Innovation is a vital key to business success, so it’s essential that companies do all they can to promote an environment where learning is encouraged and accomplished.”

Ora Group knows all about the power of innovation. Their tailored marketing campaigns help businesses gain new customers and achieve growth.

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Ora Group - Entrepreneurs

Ora Group Review the Opportunities for Entrepreneurs

Do you really enjoy your job, or is it simply something that pays the bills? Too many people get stuck in an employment rut, and don’t realize the opportunities that are passing them by. A recent study by Ink.com looked at the reasons why now is the best time to start a business. Here, Ora Group review this report and look at the advantages that come from being an entrepreneur.

“Becoming an entrepreneur is easier than most people think”, said Obi Shorinwa, director of Ora Group. “If you have a good idea, passion, a drive to succeed, and resilience, then you already have most of the tools you need to succeed. Why work for somebody else, doing something you don’t love, when you could enjoy the flexibility and rewards of being your own boss?”

The study highlights ten reasons why we’re living in an ideal time to become an entrepreneur. One of these reasons is the advances in technology. Technology is transforming our lives, from how we shop, to how we spend our leisure time, and how we communicate. It’s also transforming the world of business. Many entrepreneurs start online businesses and, during their initial phase, run it from their own home. This can save many of the expenses associated with business start-ups. It’s also easier than ever to communicate with consumers, thanks to the popularity of social media. This can help with both marketing and product launches.

Many people worry about a lack of security if they become an entrepreneur, but the study points out that in the current economic environment being an entrepreneur can actually bring more security. Although global economies have started to recover, many businesses are still looking to control and cut costs. Staffing levels are being kept to a minimum, and workers are having to work extra hours for no reward. Many employees are finding that jobs they thought were stable are being made redundant. By becoming your own boss, you take control of your own destiny, and the hard work you put in can have more of an input to your success.

“Working for yourself can be very rewarding, in more ways than one”, said Obi Shorinwa. “There really has never been a better time to become an entrepreneur. Discover the joy of working for yourself, and the sense of pride that it brings when you start to enjoy the success that it can bring. It’s time to think bigger, and make your business dreams come true.”

Ora Group don’t just create innovative marketing campaigns for established companies, they are also committed to helping new entrepreneurs. That’s why they are proud to provide training courses for people looking to start their own businesses.

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Ora Group - Shoppers

Ora Group Discuss the Importance of Mystery Shoppers

The concept of mystery shopping – having people shop somewhere and report back to the company about the kind of service they got and the presentation of the store – was first put into use in the 1940’s. In the last few years, however, it has become more popular than ever before, as companies seeking to fare the weather of the recession have been doing whatever they can to give their customers the best service and retain them. In the last two years, demand for the services of mystery shoppers has gone up by 40%, and the industry is currently valued at around £70 million per annum. Ora Group, a leading UK marketing consultancy specializing in promotional events, are strong proponents of using mystery shoppers, and even recommend that clients mystery shop them. Here, managing director Obi Shorinwa explains why mystery shopping is such a great tool for businesses.

‘Mystery shopping is a way companies can find out the kind of experience their customers get when they interact with their staff, and that is something that can be very hard to discover without the unbiased view of a mystery shopper. It is not about spying on your staff, but about finding where there are areas in which you could be performing better. It can identify where changes in training or policy could make your business more appealing to the people who visit you.’ Obi Shorinwa of Ora Group began.

When it comes to his recommendation that his own clients should use mystery shoppers on his business when they are at events, Obi Shorinwa explains:

‘People can be nervous about outsourcing something as important as their sales and marketing, and they want to know that their brand is being represented consistently and correctly. Because what we do involves promotions on a face to face basis, it is easy for clients to see how we are behaving in front of their potential customers and what messages we are giving out about their brand. Using mystery shoppers to do this can give them a clear view from an independent person about what we are doing, and this can help them feel confident about our performance, as well as enable them to make any suggestions about how we might tweak things.’

Ora Group are very positive about the ways in which using mystery shopping can help a business, and are also very prepared to be put to the test by their own clients.

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Networking | ORA Group

Why ORA Group Are Making the Most of Networking Opportunities

ORA Group have always been forward-thinking in their approach to business, and this has given them the edge when it comes to the competition. Keeping an eye on their competition has always been a priority to them, however they have also found that it’s well worth getting to know their competitors and building good relationships with them.

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