We recently did some research on what helps us to be more creative. In the business and marketing industry, we need critical thinkers and creative minds to bring ideas to life. Creativity isn’t just for those in the arts field. It’s for strategies, methods, and innovators as well. “At Ora Group International we strive to be the best, and for that to happen, we need to be creative and maintain our edge. Our creative flow and innovative abilities make us different from the rest and due to that we are reputable for our strategies and methods,” says Obi Shorinwa, managing director of Ora Group International.
According to Katherine Fusco the writer of the article “How a Brain Dump Can Unlock Your Creativity” she writes or knowledge workers, entrepreneurs and creatives, generating new ideas isn’t just nice; it’s an economic necessity. Ironically, though, making more content, posting new materials, reading and processing more information isn’t always the answer to achieving deeper creativity. As researchers Shira Baror and Moshe Bar from Bar-Ilan University’s Brain Research Center have found, individuals with a lot on their minds tend to be less creative. To arrive at this finding, the experimenters ran a word association test, while also giving some participants a list of very long numbers to remember at the beginning of the experiment and others very short numerical lists. What they found was that overwhelmingly the people given lots to keep track of before undertaking the creative word association task came up with the most common responses. Whereas the people who are given little to keep track of tended to have the most innovative and diverse word associations. Put simply, and less cognitive load meant more creativity.”
“Based on this research we can say that being able to declutter your mind helps to flow creativity. One of the ways we suggest to do this is by letting out any kind of anxiety, worry or thoughts in your head. The best way would be to write down everything on your mind so that something else is carrying that weight rather than you are,” says Obi Shorinwa of Ora Group International. Also, we suggest starting your creative things during the morning time when your mind is fresh and active reminding yourself that you’re capable of bringing innovative abilities to yourself and work is something you should value and develop within yourself.