A business’s brand is an important way to attract customers, and differentiate yourself from business rivals. At the heart of this brand is the company culture. Having a strong company culture isn’t only good for customer acquisition, it also helps to motivate workers. There’s no greater example of this than search engine giant Google. An article on Entrepreneur.com looked at how to create a company culture just like Google’s. Here, Ora Group review the article, and consider the importance of having the right culture.
“Google is a relatively young company, yet it’s phenomenally successful, so we can all learn from how it operates”, said Obi Shorinwa, director of Ora Group. “You don’t have to be a large business yourself to create a company culture that mirrors theirs, as the tips in this great article are relevant for businesses of all sizes.”
The success of Google is, in a large part, due to the enthusiasm and performance of its staff. Google employees are highly motivated and highly performing. One of the ways they do this is by creating a culture of fun. They are famous for encouraging a playful yet creative atmosphere at their headquarters, with nap pods available for use at any time, and free food for their employees. Smaller businesses can also create a fun atmosphere by running fun employee competitions and challenges. This could include events that raise money for charity, or competitions that give a prize to the winner.
A fitter workplace is a happier workplace. You may not have room to build a home gym at your business premises, but are there other ways you could encourage your team to get into great shape? Think about having skipping or sit up challenges, or giving incentives for people who cycle to work. It’s also important, of course, to make everybody in the team feel valued. One way to do this is by making their birthdays and promotions a special celebration. Get all the workplace to join in, and provide a gift from the company on their big day. Work outings can also help to build up that all important team spirit, whether it’s a day at the coast, or a trip to a sporting occasion.
“When your workplace is fun, your team will love working there”, says Obi Shorinwa. “Having a fun working culture will also create a positive news story about your company that consumers will love. The public love to see the human side of a business, so taking a little time and effort to create a fun environment can bring the Google magic to your company.”
Companies of all sizes can also benefit from the marketing expertise of Ora Group. Their fun and innovative campaigns improve customer acquisition and brand growth.