Ora Group Discuss 4 Unusual Ways to Become a Better Speaker

Ora Group International - speech

Ora Group Discuss 4 Unusual Ways to Become a Better Speaker

Obi Shorinwa, Managing Director of Ora Group knows how crucial it is to be a great speaker. He said, “Below are 4 fundamental points on how to improve your public speaking and how to captivate your audience.”


Share an emotional story. Admitting a mistake is great but not when used simply to show how far you’ve come. Instead just tell a story that relates to your topic and let your emotions show. If you were sad or you cried, mention it. Emotion trumps speaking skills every time.


Pause for 8 to 10 seconds. If you pause for two or three seconds, the audience assume you lost your place. Pause for five seconds and the audience begins to think the pause is intentional… and starts wondering why. Pause for ten seconds and even the people who weren’t listening to begin with can’t resist looking up.


Obi adds, “Some people assume public speaking confidence is something you are born with, that it can’t be taught, but I don’t think that’s true. At Ora Group we’re always looking for that extra tip to improve how we communicate. Right now I am preparing for a speech and I am making sure that I include all the points here.”


Ask a question the audience—and you—can’t answer. Ask a question you know the audience can’t answer and then explain why you can’t answer the question either, then talk about what you do know. Most speakers have all the answers; the fact you don’t—and are willing to admit it—not only humanizes you but makes the audience pay greater attention to what you do know.


Never think “sales.” Most business people assume they should capitalize on a speaking engagement to try to promote a product or service, win new clients, and build a wider network. Don’t. Thinking in terms of sales only adds additional pressure to what is already a stressful situation. Put all your focus on ensuring the audience will benefit from what you say; never try to accomplish more than one thing.


In Conclusion Obi Shorinwa, the Managing Director of Ora Group, based in Jersey City, says, “Don’t use your speech as an opportunity to sell your company or product unless that is the main objective of it. If it was a great speech, that ended with a little publicity stunt at the end your audience won’t appreciate it.

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Ora Group - Industry

Ora Group Gives Backing to the New Industry Code of Conduct

Managing Director of Ora Group, Obi Shorinwa understands the value of customer loyalty. “When establishing a new relationship with a client or customer it is essential that you gain their trust and deal with all data and paperwork accordingly.” The Direct Marketing Association, commonly known as the DMA, has recently established a new code of conduct that has been put in place with sole purpose of giving the individual piece of mind, when sharing information. Managing Director of Ora Group, Obi Shorinwa full supports these requirements. “Anything that can give our customers more security and comfort will help to solidify long-term relationships within the business. The code stands to eradicate any doubt regarding the usage of data that may be questioned by the customer involved. This can only be a good thing.”

Executive Director of the DMA, Chris Combemale states “The hero principle of ‘putting your customer first’ demonstrates the evolution of our industry. Each marketer and organisation should see one-to-one marketing as an exchange of value between its business looking to prosper and its customer looking to benefit. Data fuels the digital economy, so earning customer trust is a commercial imperative. Brands must make every effort to ensure that they always collect and use consumers’ data in ways that they expect and benefit from.” These core principles will give a better platform to establish more effective relationships with customers. The DMA’s core goal is to improve current practice and unify partners, to spread the values and importance of a better and more efficient marketing structure.

Managing Director of Ora Group, Obi Shorinwa give his view on the DMA and what they stand for “The association has been put together by those that put the customer first. The customer is every company’s top priority. What they think matters. If you’re delivering a bad service on unsteady foundations, it is doomed to fail. The DMA provides guidance and support for those who want to do things right. It unifies us and gives those within the industry common ground. Cutting corners will eventually lead to mistrust and uncertainty.” Ora Group prides itself on carrying out the best possible customer service which, has given them the recognition and confidence to branch out and benefit others. The company will continue to deliver their service in a professional manner and in accordance with all regulations that will make customers feel more secure.

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Ora Group - Learn or Die

Ora Group Review ‘Learn or Die’

Business can be one long learning curve. Even highly experienced entrepreneurs can be confronted with  new situations, or have to find new ways of doing things. That’s why it’s vital to learn from both our triumphs and our mistakes. By understanding the science that lies behind effective learning, we can make better decisions when confronted with the new or the unexpected. Here, Ora Group review the book ‘Learn Or Die: Using Science To Build A Leading-Edge Learning Organisation’, by Edward D. Hess (published by Columbia University Press).

“I’m always fascinated by the synergy between science and business, and that’s why I found this book such a great read”, said Obi Shorinwa, director of Ora Group. “The book has a clear message for entrepreneurs in its title, learn to adapt or be left for dead by competitors. The world of business is changing every day, so this warning is more important than ever.”

There are many factors that are transforming the business landscape. Technological innovations are at the forefront of this. Consumers love to use the latest technology, so if your business isn’t using it, then you could be left behind by business rivals who are. Increased globalisation is also creating the need for businesses to both learn and evolve. When confronted by competitors from other nations who have a different way of doing things, do we retreat into our shells and carry on as before, or try to learn from what they’re doing, and improve the way that we operate?

The author also looks at the way that science can help us understand how and why we learn. To do this he uses neuroscience, behavioural analysis, psychology, and the results of academic research. He takes leading companies such as UPS as examples, and shows how they’ve created an atmosphere of learning and innovation. Creating such an atmosphere is a primary goal for any business. Entrepreneurs and workers should always be seeking continual improvement, and looking for ways to make the service they offer better and more effective.

“This book shows us the scientific proof that humans tend to use reflexive or lazy thinking, that affirms what they already believe to be true, rather than seeking out new solutions”, said Obi Shorinwa. “Innovation is a vital key to business success, so it’s essential that companies do all they can to promote an environment where learning is encouraged and accomplished.”

Ora Group knows all about the power of innovation. Their tailored marketing campaigns help businesses gain new customers and achieve growth.

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Ora Group - Entrepreneurs

Ora Group Review the Opportunities for Entrepreneurs

Do you really enjoy your job, or is it simply something that pays the bills? Too many people get stuck in an employment rut, and don’t realize the opportunities that are passing them by. A recent study by Ink.com looked at the reasons why now is the best time to start a business. Here, Ora Group review this report and look at the advantages that come from being an entrepreneur.

“Becoming an entrepreneur is easier than most people think”, said Obi Shorinwa, director of Ora Group. “If you have a good idea, passion, a drive to succeed, and resilience, then you already have most of the tools you need to succeed. Why work for somebody else, doing something you don’t love, when you could enjoy the flexibility and rewards of being your own boss?”

The study highlights ten reasons why we’re living in an ideal time to become an entrepreneur. One of these reasons is the advances in technology. Technology is transforming our lives, from how we shop, to how we spend our leisure time, and how we communicate. It’s also transforming the world of business. Many entrepreneurs start online businesses and, during their initial phase, run it from their own home. This can save many of the expenses associated with business start-ups. It’s also easier than ever to communicate with consumers, thanks to the popularity of social media. This can help with both marketing and product launches.

Many people worry about a lack of security if they become an entrepreneur, but the study points out that in the current economic environment being an entrepreneur can actually bring more security. Although global economies have started to recover, many businesses are still looking to control and cut costs. Staffing levels are being kept to a minimum, and workers are having to work extra hours for no reward. Many employees are finding that jobs they thought were stable are being made redundant. By becoming your own boss, you take control of your own destiny, and the hard work you put in can have more of an input to your success.

“Working for yourself can be very rewarding, in more ways than one”, said Obi Shorinwa. “There really has never been a better time to become an entrepreneur. Discover the joy of working for yourself, and the sense of pride that it brings when you start to enjoy the success that it can bring. It’s time to think bigger, and make your business dreams come true.”

Ora Group don’t just create innovative marketing campaigns for established companies, they are also committed to helping new entrepreneurs. That’s why they are proud to provide training courses for people looking to start their own businesses.

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Ora Group - Shoppers

Ora Group Discuss the Importance of Mystery Shoppers

The concept of mystery shopping – having people shop somewhere and report back to the company about the kind of service they got and the presentation of the store – was first put into use in the 1940’s. In the last few years, however, it has become more popular than ever before, as companies seeking to fare the weather of the recession have been doing whatever they can to give their customers the best service and retain them. In the last two years, demand for the services of mystery shoppers has gone up by 40%, and the industry is currently valued at around £70 million per annum. Ora Group, a leading UK marketing consultancy specializing in promotional events, are strong proponents of using mystery shoppers, and even recommend that clients mystery shop them. Here, managing director Obi Shorinwa explains why mystery shopping is such a great tool for businesses.

‘Mystery shopping is a way companies can find out the kind of experience their customers get when they interact with their staff, and that is something that can be very hard to discover without the unbiased view of a mystery shopper. It is not about spying on your staff, but about finding where there are areas in which you could be performing better. It can identify where changes in training or policy could make your business more appealing to the people who visit you.’ Obi Shorinwa of Ora Group began.

When it comes to his recommendation that his own clients should use mystery shoppers on his business when they are at events, Obi Shorinwa explains:

‘People can be nervous about outsourcing something as important as their sales and marketing, and they want to know that their brand is being represented consistently and correctly. Because what we do involves promotions on a face to face basis, it is easy for clients to see how we are behaving in front of their potential customers and what messages we are giving out about their brand. Using mystery shoppers to do this can give them a clear view from an independent person about what we are doing, and this can help them feel confident about our performance, as well as enable them to make any suggestions about how we might tweak things.’

Ora Group are very positive about the ways in which using mystery shopping can help a business, and are also very prepared to be put to the test by their own clients.

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Networking | ORA Group

Why ORA Group Are Making the Most of Networking Opportunities

ORA Group have always been forward-thinking in their approach to business, and this has given them the edge when it comes to the competition. Keeping an eye on their competition has always been a priority to them, however they have also found that it’s well worth getting to know their competitors and building good relationships with them.

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