Ora Group Review Why Sport and Business Go Hand In Hand

Ora Group Review Why Sport and Business Go Hand In Hand

Ora Group Review Why Sport and Business Go Hand In Hand

Sport is something that unites communities, brings people together and helps us all view a healthy way of life as an important thing. When it comes to physical well-being, sport at an international, competitive level is something we all can see as giving us aspirational goals, but actually, sport also helps shape us mentally for the challenges that we face in life, for example in business. Here, managing director Obiora Shorinwa of New Jersey-based marketing specialists, Ora Group review why sport is a great thing for preparing people for a life in business.

Sport is something that many people do just for fun, as a way of keeping fit and expending some of their excess energy. However, sport can actually mean a lot more than that. It can be a way to exercise your competitive drive and win at something. In sport, this is down to being the best or investing the most time in what you are training to do, and this can actually be the same in work. Companies like  Ora Group, that put a lot of time and effort into their marketing, like and go head to head with other similar companies tend to be the ones who come out on top.

“In sport, people do whatever they can within the rules to win, and I believe that business is no different,” said Obiora Shorinwa, Managing Director of Ora Group.  “People who want success tend to need to put in a lot of effort and go the extra mile, whether it is in a sport or in business. Children who are brought up with sport as a significant part of their lives tend to thrive in business in later life because they have a built-in understanding of fairness, competition, and what it actually feels like to win. This helps them a huge amount when they later try and forge careers for themselves. As entrepreneurs, there is a lot people can do, but being from a background where healthy, fair competition is encouraged like sport they can do so much more.”

Ora Group really believes that sporting events like the World Cup or the Olympics, for example, can help get more kids into sport, which will help shape our next generation of business leaders.

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Ora Global Share Advice On Building A Dream Team

Ora Global Share Advice On Building A Dream Team

In managing director Obiora Shorinwa’s years of being in the direct marketing industry, he has learned that success is impossible without a solid team backing you. Ora Global are a robust and united team of marketing experts, who pull together to develop and drive the success of the company, by achieving outstanding results. Here are several ways you can build your dream team, too.

Preempt early on, how they will make a valuable difference to your company

Upon first working with new starters who you have brought onboard your team, you should make a conscious effort to preempt how you expect them to make a difference to your business, and how valuable they are to your organization. Professionals who feel that they are valued and can contribute their own ideas to carve the success of the company will motivate them to go above and beyond. Managing director Obiora Shorinwa of Ora Global says, “I always make an effort to actively listen to their suggestions and ideas, as this allows them the time to innovate and increases their excitement and enthusiasm towards their role. And this kind of attitude is contagious when working amongst a group of people, the entire team can be influenced by one happy soul as quickly as on negative one, so I do everything I can to avoid any negativity amongst my team.”

Build an honest connection with every team member

During the recruiting process and building your dream team, you must be able to connect with everybody on a personal level, there must be a mutual respect between you, the CEO, and each individual, in order for them to share your passion for the company. In the interview process, you should ask some informal ice breaking questions, maybe about their hobbies or where they traveled from that day. Also, you should pay close attention to the interests section on their resume and application form, this way you can select a topic where you might share common ground. Obiora Shorinwa of Ora Global recommends regular bonding activities to get to know team members better, “I will always invite new starts to dinner with myself, as this is an excellent way to build a relationship with them, ask them questions and get to know them better on a personal level. This is the perfect time to find out what interests and hobbies we share and build the foundations for a long and fruitful partnership, built on trust and passion for the goals of the company and their career.”

Talk genuinely about your passion

Without question, the most effective way to build a dream team who support the goals of the company and develop people to become the best in their field is to show them how genuinely passionate you are about your company. By having these conversations early on, and regularly, with your team proves your sincerity, which goes a long way, advises Ora Global.


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Managing director Obi Shorinwa of Ora Group practices setting goals and challenges in both his personal life and his career. Here

Ora Group Review The Value in Setting Personal Challenges

The window for setting yourself personal challenges never actually closes because any time is the right time to conjure up new aspirations and strive towards improvement. Managing director Obi Shorinwa of Ora Group practices setting goals and challenges in both his personal life and his career. Here, Obi Shorinwa of Ora Group explains why setting these challenges are valuable and he shares with us his most effective strategies for making it a simple process.


By setting yourself mini challenges that offer a reward for yourself afterward, you will drive your competitive side and your increase your desire to succeed. In turn, you will experience a sense of fulfillment and achievement, the feeling of winning and achievement.

No Expectations

Set yourself the challenge to remove all expectations for a while, both in work and your personal life. By suspending judgment in a given moment, you open your mind to entirely new possibilities and are less likely to become disappointed or discouraged when you don’t receive the outcome you would normally expect, as well as welcoming new possibilities.

An Hour A Day – Your Way

Designate an hour to yourself every day, and do something you enjoy. This may seem unrealistic for those who feel that they have no time in the day to spare or they are too tired by the end of the day. The truth is everybody has the same amount of time every day, but not everybody has the same priorities. Just by setting yourself this challenge, you will gain an hour every day. You could wake up an hour early, or use your lunch break more productively. You just need to be strict with yourself and stick to the challenge. What would you do if you had just an hour to yourself every day?

Obi Shorinwa of Ora Group believes that everyone should have the challenge to help them feel alive. A challenge is different from stress because you feel more in control and have a goal to work towards. And in return, it’s one of the things that helps you to deal with your stress in other areas of life. As well as this, “It Is important to set yourself goals and challenges that will increase your performance and bring out your competitive edge, as this will give you more desire and hunger to accomplish more” explains Obi Shorinwa of Ora Group.


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Ora Global Offer Growth Tips For Small Businesses

Ora Group Offer Growth Tips For Small Businesses

Growing a sustainable business comes down to whether or not you can satisfy customers and make them feel valued when they interact with your company. Attracting customers the first time is the easy part. Winning them over as your loyal customers, so they don’t think of going anywhere else is the sustainability factor. Managing director Obi Shorinwa of Ora Group understands just how important it is to stay customer focused when growing your business and he looks at ways in which business owners can ensure prosperous growth for their company.


First of all, if your business has customers contacting you with queries and questions about your service, or if you have a front of house person who acts as the face of your business, be it face to face or over the telephone, you must sell excellent customer service and leave a positive impression. Ora Group understands that your customers will come back time and time again if they come to like and trust you based on those interactions with your business. As a business owner, you have the opportunity to train your staff to go not the whole extra mile and provide a second to none customer service experience.

Secondly, studies have said that entrepreneurs are usually motivated by freedom and creativity when starting their business venture, and just like Ora Group, business owners will set out with a purpose in mind, this pushes them to work their business around this very idea. You may want your business to provide a high-end service, so you consistently monitor and find ways to improve your business’s appearance. Or maybe you are determined to run a business which promotes and sells fun and creativity, so you make every business decision end with the fun factor, either way, you should always keep your purpose in mind as this will avoid falling off track and forgetting what your soul intentions were when you began your enterprise. “This way you will avoid losing your passion and you will continue to grow your business as a happy and excited entrepreneur,” says managing director Obi Shorinwa of Ora Group.

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Ora Global Offer Students Some Graduation-Preparation Tips

Ora Global Offer Students Some Graduation-Preparation Tips

If you are reading this as a soon-to-be graduate, then you should have already given your resume a makeover and a fresh face ready to be emailed out to prospective employers. Managing director Obi Shorinwa of New Jersey-based marketing firm Ora Global has some tips for those preparing to graduate in the new year.

As the director of successful marketing firm Ora Global, Obi Shorinwa has a myriad of experience interviewing and hiring graduates looking to begin their careers. By implementing these simple tips into your life while preparing to graduate from university, you will increase your chances of securing your dream job and becoming a professional in your field.

Resume Perfecting

Your resume will become your weapon, so make it your priority to get it on point. Seek multiple feedback on your resume to make sure it stands out, ask your tutors and contacts on other courses. Also, any professionals in your family are guaranteed to give you their honest opinion. “Different industries will want to see different things on your resume, so when applying for very varied roles, you should tailor your CV to suit. For example – a marketing resume and a sports coach resume” explains managing director Obi Shorinwa of Ora Global.


While at university you are usually timetable to attend regular workshops and lectures, you should also actively attend professional workshops and job fairs outside of your schooling, as this makes for good practice for when you graduate and want to continue learning. “Workshops and seminars are a fantastic opportunity for you to meet like-minded professionals in your chosen industry and are a great learning source” explains Obi.


As a graduate it is imperative that you begin networking in all aspects of your life, by simply asking questions, learning and building relationships with people of value to you, you are building a strong network. Obi Shorinwa strongly suggests networking strategically and obsessively to make contacts while applying for your graduate job. Do this, and you will see the benefits in both your career and personal life. “If you really want to be successful after your graduation, you should make every effort to network beforehand, invest the time and you will see the value in making time to meet with people, talk to them, traveling or attend functions,” he says.

Obi Shorinwa of Ora Global can expect to see a steep increase in the number of graduates applying for openings at the New Jersey marketing firm, he and the team are excited to expand and bring on board some fresh new talent.

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Ora Global Review The Advantages Of In-Store Promotions

Ora Global Review The Advantages Of In-Store Promotions

Business is booming in the USA, which is great news for both entrepreneurs and consumers. It also means, however, that there is increased competition for businesses in all sectors. That’s why marketing is more important today than it’s ever been, but in that field as well there’s a lot of choices. Entrepreneurs, especially those who are new to the world of business, often wonder which platform will be best for them. Here, in the spirit of Black Friday, Ora Group reveal the benefits of marketing and in-store promotions.

“Creating the perfect marketing strategy can sometimes seem like walking a tightrope, you know that it’s important, but it also has to fall within a tight budget”, said Obi Shorinwa, the director of Ora Group. “Companies today can’t afford to waste their marketing spend, but if they opt to use the latest technology for their marketing, that could be exactly what they’re doing. Traditional events based marketing is still a great, cost-effective way to get fast results.”

Studies show that people see website pop-ups and social media marketing as intrusive and unwanted, and promotional emails are picked up by spam filters or deleted without being read. When adverts come on the radio or television, the remote is grabbed, and channels switched. Event marketing and in-store promotions, however, are guaranteed to reach your target consumers. Our expert office knows exactly how to approach people to gain maximum interest in your brand and your product, ensuring that you gain new customers and enhanced brand awareness.

People love to shop, so when they meet our in-store marketers they’re already in a consumer state of mind. It’s a fact that people love human interaction, so they’re much more likely to respond to a question from an actual person than from an impersonal email. Face to face interaction also allows our marketers to gauge the response of consumers more accurately, by noting their non-verbal as well as verbal interactions. For this reason, in-store promotions provide excellent customer research in addition to being an excellent marketing outlet.

Obi Shorinwa the director of Ora Group says, “When people learn about a new product, try it, or receive a free sample in-store, they’re much more likely to tell their friends and colleagues about it. It’s a win-win situation.”

Ora Group are marketing experts and can help your business attract new customers that you may have never even considered before.

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Ora Group On Why You Should See Obstacles as Opportunities

Ora Group On Why You Should See Obstacles as Opportunities

Every entrepreneur experiences obstacles from time to time because that’s just what life is like. Going into business for yourself is an exciting time in your life and one in which you have high hopes for the future. But, as life often does, it will throw obstacles in your path that you need to deal with and this is when despair can quickly set in. Obi Shorinwa of Ora Group, New Jersey, recently saw an article in Entrepreneur magazine that expressed his thoughts on the matter to a T.

In this article one of the main investors on the hit series Shark Tank talks about how she got her start as an entrepreneur and how all her best decisions were made in the moment and most often after what some would call major setbacks. Barbara Corcoran began as an entrepreneur at the ‘ripe old age’ of 22 way back in 1973 on the advice of a friend who said she’d be great in real estate. That day, without further thought, Barbara quit her job waitressing and went out and found a position renting apartments in New York City. She loved it so much she changed her residence from New Jersey to the Big Apple and the rest, as they say, is history.

“I think about all the times in my life when things didn’t go as planned and I had to, on the spot, devise a plan B. It was either that or throw in the towel. In looking back, plan B probably worked better than plan A ever would have, or could have, and I can now be grateful for the opportunities that arose from those obstacles. I can’t begin to tell you how many times I had to make the choice to be held back by a stumbling block or simply step over it and find an alternate path. Those are some of the best moments in my own career and why I can identify with what Barbara said in that interview,” Obi Shorinwa of Ora Group muses.

Also, there is another similarity between Barbara’s path and that of Ora Group’s MD Obi Shorinwa. Not only did both entrepreneurs need to rise above an obstacle to see an opportunity but both had to act quickly and decisively without giving way to thought. Just as Barbara acted in the moment on the advice of an acquaintance, so too has Obi Shorinwa of Ora Group had to quickly change directions without giving further thought to the matter. He says it’s those split second ‘on the fly’ decisions that have brought him some of the biggest successes of his career and looking back, he is thankful to have been presented with what others call obstacles. To him, they are opportunities of the best kind.

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Ora Global Look At Selecting Your Business Mentor

Ora Group Look At Selecting Your Business Mentor

Every entrepreneur began their journey to success by being inspired by somebody who’s beliefs and visions are similar to their own, usually somebody in the same field as them, someone who is setting and leading by example. Managing director Obi Shorinwa of Ora Group  tells us how he chose his mentor and how he utilised his mentor to become the successful, self-made entrepreneur that he is today.

Like most of us, Obi Shorinwa follows the successfulness of renowned and famous public figures like the honourable Steve Jobs and Sir Richard Branson. “I had always known I wanted to make an impact and a difference, but I hadn’t yet found the right field for me to grow in, until I joined the direct marketing industry,” Obi explains “I attended my first round interview for a direct marketing firm and I was instantly inspired by people in arms reach of me, people I could aspire to, and have the opportunity to work with on a daily basis. I was surrounded by entrepreneurs and industry greats, who would sit down with me.. in the same room as me – I couldn’t believe it. I knew I had found my mentors and they would encourage me to achieve greatness.”

Managing director Obi Shorinwa of Ora Group had joined a network of self-made entrepreneurs who helped each other to build their enterprises, who would share information, help one another and mentor those on the same path as them. “Immediately I made building relationships with my mentors my absolute priority, I would learn from them just like a student, I would copy exactly what they were doing, not to be a replica but to make sure I was doing things right to be the best version of myself. I would go to my mentor for support and guidance, I would be inspired by them daily, not many people are ever fortunate enough to work with their idols, so I never took my opportunity for granted.”

So often, many of us follow our mentors online, follow their social media accounts, read their books, watch their videos and listen to their podcasts but we never look closer at the winners we have around us that we can learn from, follow and reach out to for help and advice. Obi Shorinwa of Ora Group follows online gurus himself, is smart and utilises the people around him, those in the same industry as him and makes every effort to network with them and be mentored and impacted by them every single day. “I am successful today because of how I chose to find my mentors.”

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Ora Global On Being Bold In business

Ora Group On Being Bold In business

Recent studies show that the business men and women of today, need to be bold. No not shave off your hair bald. Bold. It has become apparent, that to be a strong leader, you must lead boldly, as this kind of leadership requires smart risk taking and making brave business decisions which could achieve your business’s goals.

Managing director Obi Shorinwa of Ora Group is himself, a bold business leader in his fast-paced and competitive field. Obi Shorinwa recognizes the demand for bold leadership in today’s business world, he practices this method on a daily basis setting the example for his team of budding entrepreneurs, who drive the success of Ora Group marketing firm. Bold leaders are comfortable with thinking big, setting extremely high goals, or tackling a large project. They are not afraid to pick a fight with a powerful competitor. Instead of avoiding feedback from others they seek it. Obi understands that if he is to attract the kind of talent who can develop bold leadership and will be willing to take personal responsibility for an unpopular or tough decision, he himself has to portray these characteristics and encourage his team to adopt a similar courageous and brave mindset, who aren’t afraid to take risks.

Creating a culture of courage amongst your team is fundamental to produce a strong team who will push your organization further than even you, the CEO, thought was possible. Obi Shorinwa of Ora Group says “I make sure that every day I am on top of my game and being an example of a bold leader to my guys. I must consistently demonstrate the characteristics of a risk taker and courageous leader, as this creates a competitive and results-focused culture within the team”. He says “This then drives them to make tough decisions with enthusiasm and they will begin to feel excited when challenges arise and taking them on as bold, and courageous leaders” Obi Shorinwa of Ora Group explains.

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Obi Shorinwa himself was honoured to have been invited, and spoke on several areas of business that need to be developed in order to be successful.

Ora Group Review The Benefits Of Business Seminars

“Any entrepreneur should actively seek out opportunities to meet people in their sector”, said Obi Shorinwa, director of Ora Group . “And one of the best ways to do this is by going to business conferences, meetings and seminars. I recently attended one in New York City, and it proved an invaluable experience to myself and other attendees.”

The industry meeting was a very select affair, with chosen entrepreneurs from the marketing industry invited to attend. It was one of the smaller seminars that Obi Shorinwa attended, but it was also one of the most productive. The intimate setting proved very conducive and everyone at the seminar made a real contribution to all the debates. The facilities themselves were excellent, and the delegates enjoyed stunning views across the heart of New York City from a private yacht as they discussed marketing matters.

Obi Shorinwa himself was honoured to have been invited, and spoke on several areas of business that need to be developed in order to be successful. One of the main themes of the seminar was the plan for growth during the last quarter of 2016. Through the seminar, and the discussions within it, delegates learned that it’s important to take a holistic view of a career in business, and ensure that each area is developed equally. A business owner needs to have a good understanding of all aspects of their business, or else they could miss early warning signs, and miss areas that bring opportunities for expansion and improvement.

“Whilst small and exclusive, this was also one of the most enjoyable business seminars that I’ve attended”, said Obi Shorinwa. “It was great that I got to share the benefits of my experience within the industry, and I know that the delegates there took great interest in what I was saying. I learned a lot too, and I’m sure that some of the things I picked up on can be used to the benefit of all of my clients.”

Ora Group  take pride in providing substantial returns on investment for their clients, by acquiring new customers and enhancing brand awareness.

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