Managing Director of Ora Group, Obi Shorinwa understands the value of customer loyalty. “When establishing a new relationship with a client or customer it is essential that you gain their trust and deal with all data and paperwork accordingly.” The Direct Marketing Association, commonly known as the DMA, has recently established a new code of conduct that has been put in place with sole purpose of giving the individual piece of mind, when sharing information. Managing Director of Ora Group, Obi Shorinwa full supports these requirements. “Anything that can give our customers more security and comfort will help to solidify long-term relationships within the business. The code stands to eradicate any doubt regarding the usage of data that may be questioned by the customer involved. This can only be a good thing.”
Executive Director of the DMA, Chris Combemale states “The hero principle of ‘putting your customer first’ demonstrates the evolution of our industry. Each marketer and organisation should see one-to-one marketing as an exchange of value between its business looking to prosper and its customer looking to benefit. Data fuels the digital economy, so earning customer trust is a commercial imperative. Brands must make every effort to ensure that they always collect and use consumers’ data in ways that they expect and benefit from.” These core principles will give a better platform to establish more effective relationships with customers. The DMA’s core goal is to improve current practice and unify partners, to spread the values and importance of a better and more efficient marketing structure.
Managing Director of Ora Group, Obi Shorinwa give his view on the DMA and what they stand for “The association has been put together by those that put the customer first. The customer is every company’s top priority. What they think matters. If you’re delivering a bad service on unsteady foundations, it is doomed to fail. The DMA provides guidance and support for those who want to do things right. It unifies us and gives those within the industry common ground. Cutting corners will eventually lead to mistrust and uncertainty.” Ora Group prides itself on carrying out the best possible customer service which, has given them the recognition and confidence to branch out and benefit others. The company will continue to deliver their service in a professional manner and in accordance with all regulations that will make customers feel more secure.