Growing a sustainable business comes down to whether or not you can satisfy customers and make them feel valued when they interact with your company. Attracting customers the first time is the easy part. Winning them over as your loyal customers, so they don’t think of going anywhere else is the sustainability factor. Managing director Obi Shorinwa of Ora Group understands just how important it is to stay customer focused when growing your business and he looks at ways in which business owners can ensure prosperous growth for their company.
First of all, if your business has customers contacting you with queries and questions about your service, or if you have a front of house person who acts as the face of your business, be it face to face or over the telephone, you must sell excellent customer service and leave a positive impression. Ora Group understands that your customers will come back time and time again if they come to like and trust you based on those interactions with your business. As a business owner, you have the opportunity to train your staff to go not the whole extra mile and provide a second to none customer service experience.
Secondly, studies have said that entrepreneurs are usually motivated by freedom and creativity when starting their business venture, and just like Ora Group, business owners will set out with a purpose in mind, this pushes them to work their business around this very idea. You may want your business to provide a high-end service, so you consistently monitor and find ways to improve your business’s appearance. Or maybe you are determined to run a business which promotes and sells fun and creativity, so you make every business decision end with the fun factor, either way, you should always keep your purpose in mind as this will avoid falling off track and forgetting what your soul intentions were when you began your enterprise. “This way you will avoid losing your passion and you will continue to grow your business as a happy and excited entrepreneur,” says managing director Obi Shorinwa of Ora Group.