Ora Group Offer Growth Tips For Small Businesses

Ora Global Offer Growth Tips For Small Businesses

Ora Group Offer Growth Tips For Small Businesses

Growing a sustainable business comes down to whether or not you can satisfy customers and make them feel valued when they interact with your company. Attracting customers the first time is the easy part. Winning them over as your loyal customers, so they don’t think of going anywhere else is the sustainability factor. Managing director Obi Shorinwa of Ora Group understands just how important it is to stay customer focused when growing your business and he looks at ways in which business owners can ensure prosperous growth for their company.


First of all, if your business has customers contacting you with queries and questions about your service, or if you have a front of house person who acts as the face of your business, be it face to face or over the telephone, you must sell excellent customer service and leave a positive impression. Ora Group understands that your customers will come back time and time again if they come to like and trust you based on those interactions with your business. As a business owner, you have the opportunity to train your staff to go not the whole extra mile and provide a second to none customer service experience.

Secondly, studies have said that entrepreneurs are usually motivated by freedom and creativity when starting their business venture, and just like Ora Group, business owners will set out with a purpose in mind, this pushes them to work their business around this very idea. You may want your business to provide a high-end service, so you consistently monitor and find ways to improve your business’s appearance. Or maybe you are determined to run a business which promotes and sells fun and creativity, so you make every business decision end with the fun factor, either way, you should always keep your purpose in mind as this will avoid falling off track and forgetting what your soul intentions were when you began your enterprise. “This way you will avoid losing your passion and you will continue to grow your business as a happy and excited entrepreneur,” says managing director Obi Shorinwa of Ora Group.

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Ora Global Offer Students Some Graduation-Preparation Tips

Ora Global Offer Students Some Graduation-Preparation Tips

If you are reading this as a soon-to-be graduate, then you should have already given your resume a makeover and a fresh face ready to be emailed out to prospective employers. Managing director Obi Shorinwa of New Jersey-based marketing firm Ora Global has some tips for those preparing to graduate in the new year.

As the director of successful marketing firm Ora Global, Obi Shorinwa has a myriad of experience interviewing and hiring graduates looking to begin their careers. By implementing these simple tips into your life while preparing to graduate from university, you will increase your chances of securing your dream job and becoming a professional in your field.

Resume Perfecting

Your resume will become your weapon, so make it your priority to get it on point. Seek multiple feedback on your resume to make sure it stands out, ask your tutors and contacts on other courses. Also, any professionals in your family are guaranteed to give you their honest opinion. “Different industries will want to see different things on your resume, so when applying for very varied roles, you should tailor your CV to suit. For example – a marketing resume and a sports coach resume” explains managing director Obi Shorinwa of Ora Global.


While at university you are usually timetable to attend regular workshops and lectures, you should also actively attend professional workshops and job fairs outside of your schooling, as this makes for good practice for when you graduate and want to continue learning. “Workshops and seminars are a fantastic opportunity for you to meet like-minded professionals in your chosen industry and are a great learning source” explains Obi.


As a graduate it is imperative that you begin networking in all aspects of your life, by simply asking questions, learning and building relationships with people of value to you, you are building a strong network. Obi Shorinwa strongly suggests networking strategically and obsessively to make contacts while applying for your graduate job. Do this, and you will see the benefits in both your career and personal life. “If you really want to be successful after your graduation, you should make every effort to network beforehand, invest the time and you will see the value in making time to meet with people, talk to them, traveling or attend functions,” he says.

Obi Shorinwa of Ora Global can expect to see a steep increase in the number of graduates applying for openings at the New Jersey marketing firm, he and the team are excited to expand and bring on board some fresh new talent.

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Ora Global Review The Advantages Of In-Store Promotions

Ora Global Review The Advantages Of In-Store Promotions

Business is booming in the USA, which is great news for both entrepreneurs and consumers. It also means, however, that there is increased competition for businesses in all sectors. That’s why marketing is more important today than it’s ever been, but in that field as well there’s a lot of choices. Entrepreneurs, especially those who are new to the world of business, often wonder which platform will be best for them. Here, in the spirit of Black Friday, Ora Group reveal the benefits of marketing and in-store promotions.

“Creating the perfect marketing strategy can sometimes seem like walking a tightrope, you know that it’s important, but it also has to fall within a tight budget”, said Obi Shorinwa, the director of Ora Group. “Companies today can’t afford to waste their marketing spend, but if they opt to use the latest technology for their marketing, that could be exactly what they’re doing. Traditional events based marketing is still a great, cost-effective way to get fast results.”

Studies show that people see website pop-ups and social media marketing as intrusive and unwanted, and promotional emails are picked up by spam filters or deleted without being read. When adverts come on the radio or television, the remote is grabbed, and channels switched. Event marketing and in-store promotions, however, are guaranteed to reach your target consumers. Our expert office knows exactly how to approach people to gain maximum interest in your brand and your product, ensuring that you gain new customers and enhanced brand awareness.

People love to shop, so when they meet our in-store marketers they’re already in a consumer state of mind. It’s a fact that people love human interaction, so they’re much more likely to respond to a question from an actual person than from an impersonal email. Face to face interaction also allows our marketers to gauge the response of consumers more accurately, by noting their non-verbal as well as verbal interactions. For this reason, in-store promotions provide excellent customer research in addition to being an excellent marketing outlet.

Obi Shorinwa the director of Ora Group says, “When people learn about a new product, try it, or receive a free sample in-store, they’re much more likely to tell their friends and colleagues about it. It’s a win-win situation.”

Ora Group are marketing experts and can help your business attract new customers that you may have never even considered before.

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Ora Group On Why You Should See Obstacles as Opportunities

Ora Group On Why You Should See Obstacles as Opportunities

Every entrepreneur experiences obstacles from time to time because that’s just what life is like. Going into business for yourself is an exciting time in your life and one in which you have high hopes for the future. But, as life often does, it will throw obstacles in your path that you need to deal with and this is when despair can quickly set in. Obi Shorinwa of Ora Group, New Jersey, recently saw an article in Entrepreneur magazine that expressed his thoughts on the matter to a T.

In this article one of the main investors on the hit series Shark Tank talks about how she got her start as an entrepreneur and how all her best decisions were made in the moment and most often after what some would call major setbacks. Barbara Corcoran began as an entrepreneur at the ‘ripe old age’ of 22 way back in 1973 on the advice of a friend who said she’d be great in real estate. That day, without further thought, Barbara quit her job waitressing and went out and found a position renting apartments in New York City. She loved it so much she changed her residence from New Jersey to the Big Apple and the rest, as they say, is history.

“I think about all the times in my life when things didn’t go as planned and I had to, on the spot, devise a plan B. It was either that or throw in the towel. In looking back, plan B probably worked better than plan A ever would have, or could have, and I can now be grateful for the opportunities that arose from those obstacles. I can’t begin to tell you how many times I had to make the choice to be held back by a stumbling block or simply step over it and find an alternate path. Those are some of the best moments in my own career and why I can identify with what Barbara said in that interview,” Obi Shorinwa of Ora Group muses.

Also, there is another similarity between Barbara’s path and that of Ora Group’s MD Obi Shorinwa. Not only did both entrepreneurs need to rise above an obstacle to see an opportunity but both had to act quickly and decisively without giving way to thought. Just as Barbara acted in the moment on the advice of an acquaintance, so too has Obi Shorinwa of Ora Group had to quickly change directions without giving further thought to the matter. He says it’s those split second ‘on the fly’ decisions that have brought him some of the biggest successes of his career and looking back, he is thankful to have been presented with what others call obstacles. To him, they are opportunities of the best kind.

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Ora Global Look At Selecting Your Business Mentor

Ora Group Look At Selecting Your Business Mentor

Every entrepreneur began their journey to success by being inspired by somebody who’s beliefs and visions are similar to their own, usually somebody in the same field as them, someone who is setting and leading by example. Managing director Obi Shorinwa of Ora Group  tells us how he chose his mentor and how he utilised his mentor to become the successful, self-made entrepreneur that he is today.

Like most of us, Obi Shorinwa follows the successfulness of renowned and famous public figures like the honourable Steve Jobs and Sir Richard Branson. “I had always known I wanted to make an impact and a difference, but I hadn’t yet found the right field for me to grow in, until I joined the direct marketing industry,” Obi explains “I attended my first round interview for a direct marketing firm and I was instantly inspired by people in arms reach of me, people I could aspire to, and have the opportunity to work with on a daily basis. I was surrounded by entrepreneurs and industry greats, who would sit down with me.. in the same room as me – I couldn’t believe it. I knew I had found my mentors and they would encourage me to achieve greatness.”

Managing director Obi Shorinwa of Ora Group had joined a network of self-made entrepreneurs who helped each other to build their enterprises, who would share information, help one another and mentor those on the same path as them. “Immediately I made building relationships with my mentors my absolute priority, I would learn from them just like a student, I would copy exactly what they were doing, not to be a replica but to make sure I was doing things right to be the best version of myself. I would go to my mentor for support and guidance, I would be inspired by them daily, not many people are ever fortunate enough to work with their idols, so I never took my opportunity for granted.”

So often, many of us follow our mentors online, follow their social media accounts, read their books, watch their videos and listen to their podcasts but we never look closer at the winners we have around us that we can learn from, follow and reach out to for help and advice. Obi Shorinwa of Ora Group follows online gurus himself, is smart and utilises the people around him, those in the same industry as him and makes every effort to network with them and be mentored and impacted by them every single day. “I am successful today because of how I chose to find my mentors.”

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Ora Global On Being Bold In business

Ora Group On Being Bold In business

Recent studies show that the business men and women of today, need to be bold. No not shave off your hair bald. Bold. It has become apparent, that to be a strong leader, you must lead boldly, as this kind of leadership requires smart risk taking and making brave business decisions which could achieve your business’s goals.

Managing director Obi Shorinwa of Ora Group is himself, a bold business leader in his fast-paced and competitive field. Obi Shorinwa recognizes the demand for bold leadership in today’s business world, he practices this method on a daily basis setting the example for his team of budding entrepreneurs, who drive the success of Ora Group marketing firm. Bold leaders are comfortable with thinking big, setting extremely high goals, or tackling a large project. They are not afraid to pick a fight with a powerful competitor. Instead of avoiding feedback from others they seek it. Obi understands that if he is to attract the kind of talent who can develop bold leadership and will be willing to take personal responsibility for an unpopular or tough decision, he himself has to portray these characteristics and encourage his team to adopt a similar courageous and brave mindset, who aren’t afraid to take risks.

Creating a culture of courage amongst your team is fundamental to produce a strong team who will push your organization further than even you, the CEO, thought was possible. Obi Shorinwa of Ora Group says “I make sure that every day I am on top of my game and being an example of a bold leader to my guys. I must consistently demonstrate the characteristics of a risk taker and courageous leader, as this creates a competitive and results-focused culture within the team”. He says “This then drives them to make tough decisions with enthusiasm and they will begin to feel excited when challenges arise and taking them on as bold, and courageous leaders” Obi Shorinwa of Ora Group explains.

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Obi Shorinwa himself was honoured to have been invited, and spoke on several areas of business that need to be developed in order to be successful.

Ora Group Review The Benefits Of Business Seminars

“Any entrepreneur should actively seek out opportunities to meet people in their sector”, said Obi Shorinwa, director of Ora Group . “And one of the best ways to do this is by going to business conferences, meetings and seminars. I recently attended one in New York City, and it proved an invaluable experience to myself and other attendees.”

The industry meeting was a very select affair, with chosen entrepreneurs from the marketing industry invited to attend. It was one of the smaller seminars that Obi Shorinwa attended, but it was also one of the most productive. The intimate setting proved very conducive and everyone at the seminar made a real contribution to all the debates. The facilities themselves were excellent, and the delegates enjoyed stunning views across the heart of New York City from a private yacht as they discussed marketing matters.

Obi Shorinwa himself was honoured to have been invited, and spoke on several areas of business that need to be developed in order to be successful. One of the main themes of the seminar was the plan for growth during the last quarter of 2016. Through the seminar, and the discussions within it, delegates learned that it’s important to take a holistic view of a career in business, and ensure that each area is developed equally. A business owner needs to have a good understanding of all aspects of their business, or else they could miss early warning signs, and miss areas that bring opportunities for expansion and improvement.

“Whilst small and exclusive, this was also one of the most enjoyable business seminars that I’ve attended”, said Obi Shorinwa. “It was great that I got to share the benefits of my experience within the industry, and I know that the delegates there took great interest in what I was saying. I learned a lot too, and I’m sure that some of the things I picked up on can be used to the benefit of all of my clients.”

Ora Group  take pride in providing substantial returns on investment for their clients, by acquiring new customers and enhancing brand awareness.

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Ora Group - Mental Toughness

Ora Group Take An Interesting Angle On Mental Toughness

Ora Group recently read an interesting article which compares Mental strength to playing golf.

According to the article featured on entrepreneur.com, most people don’t realize that there’s an logical process by which they think their thoughts. Supposedly, mentally tough people, those who can withstand huge amounts of stress and act with focus under pressure, take a more deliberate approach to how they process every thought throughout the day. The article takes an interesting perspective and says you can compare this process to the way a professional golfer, approaches their swing.

Managing director Obi Shorinwa of Ora Group is a sports enthusiast himself, and enjoys a creative sports metaphor, that is why this unique perspective grabbed his attention. If you’ve ever played golf yourself, then you know that there’s a process for every stroke that includes factors related to grip, stance, body position and the mechanics of the swing. If you want to become a member of the mentally tough and I hope you do as it will serve you well in business, start to apply this golf-swing-like process to your decision making, personally and professionally.

According to the article, the Golf Swing of Thinking is the four-step process through which to run every thought. It has been named thinking like CRAP: Clarity, Relevance, Accuracy and Precision. Humorous yes, but most importantly it sticks, here’s how to it works. First, Clarity. The article homes in on how most of us have a difficult time communicating clearly, but that is a symptom of not thinking clearly. Most tell others what they don’t want, but have an extremely difficult time saying what it is they do want. Exactly the same way we “Look both ways when you cross the street.”
The article describes how the brain translates the word “don’t,” do or even completely erases the word and does exactly what you didn’t want to do. As you have brought the idea to the attention of your brain and now subconsciously that’s all you can think about. For example, a golfer will think “Don’t hit the ball into the water”… Where has the ball gone? SPLASH!.. Exactly. Or don’t hit it into the sand trap. Don’t spill your milk. Don’t screw this up. Don’t fumble the ball, unconsciously, these all become the new target.

So flip this theory, and the first step to becoming a mentally tough thinker is to clearly define and focus on what it is that you DO want. When faced with any decision, ask yourself, what is the outcome that I really want and then your subconscious will target it, much like the law of attraction and positive thinking. The article then makes a very strong connection which self made entrepreneur Obi Shorinwa of Ora Group can relate to. Put this theory into the office environment and using accuracy and precision to target what you DO want from a meeting with clients, or staff and order your thoughts, emotions and attitudes. This is a very interesting take on mental toughness, perhaps this comparison really does hit the sweet spot of mental toughness.

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Ora Group - Company Culture

Ora Group Look At Ways To Create A Winning Company Culture

A business’s brand is an important way to attract customers, and differentiate yourself from business rivals. At the heart of this brand is the company culture. Having a strong company culture isn’t only good for customer acquisition, it also helps to motivate workers. There’s no greater example of this than search engine giant Google. An article on Entrepreneur.com looked at how to create a company culture just like Google’s. Here, Ora Group review the article, and consider the importance of having the right culture.

“Google is a relatively young company, yet it’s phenomenally successful, so we can all learn from how it operates”, said Obi Shorinwa, director of Ora Group. “You don’t have to be a large business yourself to create a company culture that mirrors theirs, as the tips in this great article are relevant for businesses of all sizes.”

The success of Google is, in a large part, due to the enthusiasm and performance of its staff. Google employees are highly motivated and highly performing. One of the ways they do this is by creating a culture of fun. They are famous for encouraging a playful yet creative atmosphere at their headquarters, with nap pods available for use at any time, and free food for their employees. Smaller businesses can also create a fun atmosphere by running fun employee competitions and challenges. This could include events that raise money for charity, or competitions that give a prize to the winner.

A fitter workplace is a happier workplace. You may not have room to build a home gym at your business premises, but are there other ways you could encourage your team to get into great shape? Think about having skipping or sit up challenges, or giving incentives for people who cycle to work. It’s also important, of course, to make everybody in the team feel valued. One way to do this is by making their birthdays and promotions a special celebration. Get all the workplace to join in, and provide a gift from the company on their big day. Work outings can also help to build up that all important team spirit, whether it’s a day at the coast, or a trip to a sporting occasion.

“When your workplace is fun, your team will love working there”, says Obi Shorinwa. “Having a fun working culture will also create a positive news story about your company that consumers will love. The public love to see the human side of a business, so taking a little time and effort to create a fun environment can bring the Google magic to your company.”

Companies of all sizes can also benefit from the marketing expertise of Ora Group. Their fun and innovative campaigns improve customer acquisition and brand growth.

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Ora Group - Why Sports Minded People are Successful in Sales

Ora Group look at Why Sports Minded People are Successful in Sales

In light of all the 2016 olympics buzz, managing director Obi Shorinwa, shares with us, why he recruits sportsmen and sports minded individuals to join his elite team of direct marketing superstars at Ora Group based in New Jersey.

Much like sportsmen and women, salesmen are competitive, driven and a part of a strong team, “As salesmen, we train continuously, we run training sessions every morning where we practice our pitches and warm up before heading out to the field. Just the same as an olympic gymnast would before performing”, explains Obi. Being a part of a driven and competitive team, the guys at Ora Group build, help and encourage one another, as well as embrace a bit of friendly competition, to hit company targets and goals.

Sports minded people understand why they have to develop their skills and repeat the same actions over and over to increase their performance and become stronger, much like an olympic weight lifter who goes through the process of lifting 50kg to 150kg. “Sports minded people have a mindset that makes them push limits which is what is needed to obtain the desired results in our industry. Having a competitive streak helps you push the boundaries of what’s possible and helps you give the best account of yourself”, says Obi.
Obi and the team at Ora Group will be following team USA in the 2016 olympic games, we have some strong competitors leading us to victory.  

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